Brochures are still an essential marketing tool because they are cost effective and eye catching. In essence, they are a sophisticated direct mail flier with better content and picture quality. Below explains three reasons why brochure marketing is still relevant today for companies.
Despite the digital and Internet revolution, certain print services are still cheaper. In fact,brochure printing services are still cost-effective because there are discounts that come with bulk printing, especially for regular customers. Therefore, the total cost per brochure is very affordable and similar to the cost of high quality direct mail flyers. The most inexpensive brochures can be produced for as little as a dollar per brochure, but this depends on the overall design, color and finish quality. As a result, the advertising budget of small businesses will benefit from the low cost of mass producing brochures. Keep in mind that almost all other marketing options are expensive. A small paragraph in a newspaper may cost at least five hundred dollars. Because of this, the colored brochure is favored at expos and trade shows. Keep in mind that brochures generally aren’t handed out like cheap flyers, but directly given to prospective clients.
Brochures offer more room for quality brand, product and company information than other marketing materials such as newspapers or magazines. Flyers, postcards and direct mail letters are inadequate when compared to brochures. Thus, a brochure allows the company to present a visual story that engages the reader while calling them to action at the end. For instance, many companies use eye catching coupons with special deals and discounts as the call to action. Due to the fact that brochures have quality content that is produced on quality printing materials, consumers tend to view brochures as more credible and convincing. When brochures are used in conjunction with other marketing efforts, they can quickly establish and build up awareness of a brand and company. Thus, brochures should focus more an engaging and informative content that will be useful to consumers. Brochure content and designed must be continually reviewed for improvement opportunities.
Brochures are a very flexible marketing tool that can be used to educate, inspire and increase profitability. For example, many retail stores use brochures to explain detailed product information about high cost products. Financial institutions rely on brochures to introduce basic services. In fact, banks often use brochures to succinctly compare different credit cards or savings accounts. Even government offices, such as human services or child welfare, use brochures to introduce services and answer common questions. Finally, property managers use brochures to visually explain apartment sizes, amenities and costs. Clearly, brochures can be used by any industry to clearly and conveniently introduce and illustrate important information.
It is plain to see that brochure marketing is still very relevant and useful for businesses. Equally important, it is a cost effective way to provide quality content to consumers. In addition to this, brochures fit well with media kits or promotional giveaways.